Discuss 2+ and Spot check p. 102

 Why is culture important for communication?

- Culture is important for communication because it can affect the way the other person receives your message. If you take the text “butterflies” as an example you will see that the lack of cultural understanding made the two parts misunderstand each other.  

 Why is the command of English in itself no longer enough for accurate communication?

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- By knowing a language, you are not automatically aware of the culture in the country but since our generation has been more influenced by the cultural society we have learned more about different cultures than the generations before us. 

 Into what three parts can communication be divided? 

 - The three parts communication can be divided into sender, receiver, and messenger.

 What is ethnocentrism?

- Ethnocentrism is when you judge other cultures by the values and standards of your own culture. Ethnocentric individuals insult other groups close to their own culture, especially different language, behaviour, customs and religion. 

   What is cultural relativism?

- Cultural relativism is that you are aware of the different cultures, but it doesn’t give you the right to think that your culture is better than another culture.  Every culture has equal right, and cultural relativism means to treat everyone similarly

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Discuss 2+ page 103
Use the following terms to explain the main ideas in this article: culture, communication, message-sender-reciever, cultural relativism, ethnocentrism 


Culture - is a collective system of values, belief, attitudes, often religion and behaviour by a group of people. A culture often has it own form of art, music, food, traditions etc.

Communication - the interaction between two or more individuals. A conversation where mutual understanding occurs, concerning any topic.

message-sender-reciever - A model that displays how communication forms, and the three                                         stages in a conversation.

cultural relativism - The belief that every culture is equal and respectiong differences between groups. 

ethnocentrism - The belief that your own culture is superior to every other culture.

- Eivor